Serta's consistent commitment to innovation, quality and service has paid off. Over the past decade, Serta® has expanded its mattress line and become the fastest growing manufacturer in the country. From the beginning, Serta® licensees recognized the value of a strong national brand. What's more, they had a product that stood for innovation and quality. One licensee invented the industry's first tuftless innerspring mattress. Serta's founders named it the Perfect Sleeper®, what remains today the best-selling mattress in America.
For more than 70 years, Serta has consistently made investments into innovative features to ensure the comfort and durability of every mattress they sell.
2005 - Serta launches Perfect Day™ Line tailor-made for women with busy lifestyles
2005 - FireBlocker® became standard in every US produced Serta sleep set
2004 - Serta introduces the International Touch™ visco foam line of bedding with
2003 - Serta was the first national brand to offer open-flame resistant mattresses
2000 - Serta introduced an all-new Perfect Night mattress with several "firsts" including:
The FreeFlex® Innerspring- The most advanced innerspring in the world, it mirrors the shape of
the human body and provides 63% more support where the body needs it most
Sensifiber™- An exclusive, temperature-regulating fiber that helps to keep a comfortable sleeping
surface throughout the night
Quad Beam Frame- Four layers of prime lumber deliver more than twice the strength
of regular wood frames
1990s - Serta introduces the most significant comfort innovation in it's history, Comfort Quilt®. A combination of fibers and convoluted foam in the quilt of the mattress, Comfort Quilt helps to improve circulation, which reduces tossing and turning for a more restful night's sleep. Increasing durability, Serta introduced the Triple Beam® frame. Three layers of prime lumber deliver more than twice the strength of traditional box spring frames Increased Serta's plant capacity by more than 300%.
1980s - Serta was first to use convoluted foam (eggcrate foam) in the upholstery of its mattresses. Serta introduced a continuous coil innerspring in its Perfect Sleeper line that provided better support to the shoulders, back and hips.
1970s - Serta was first to introduce a plusher, Pillow Soft® mattress. This new construction countered the theory that you needed a hard mattress for proper back support.